Commercial & Ecommerce Consultancy

Helping technology and online retail businesses improve performance and scale.

Practical commercial and digital support backed by over 22 years of experience building, scaling and operating technology and online retail businesses.

22+ YearsTechnology & online retail experience
EbuyerOnline retail experience at scale
Board LevelSenior commercial leadership
Built & ScaledMulti-million-pound technology businesses
Hands-onRunning live ecommerce operations today

Commercial experience.
Hands-on delivery.

At LSLS Trading, we help technology and online retail businesses improve commercial performance, strengthen their ecommerce operation and turn growth plans into practical action.

We combine senior commercial experience with hands-on knowledge of modern ecommerce. Our experience spans scaling large online retail operations, building and growing systems integration businesses, launching new brands and working hands-on with growing Shopify businesses.

From commercial strategy, suppliers, pricing and margin through to Shopify, SEO, conversion and AI, the focus is always the same: identify where opportunities are being missed, prioritise the changes that matter and help get them delivered.

Services

Commercial, ecommerce and digital support in one place

Specialist delivery can be supported through trusted partners where required.

01

Shopify & Ecommerce Growth

Helping businesses improve and scale their online operation.

Shopify strategy · Ecommerce growth planning · Website optimisation · Product merchandising · Customer journey · Site performance · B2B & consumer ecommerce

02

SEO & Organic Growth

Improving search visibility and strengthening the technical foundations of ecommerce websites.

SEO strategy · Technical SEO · Site health · Search Console · Product & category content · Structured data · Core Web Vitals · Organic growth opportunities

03

Conversion & Customer Experience

Using data and customer behaviour to identify where websites are losing potential sales.

CRO · UX · Customer journey analysis · Product page optimisation · Navigation · Trust & reassurance · Checkout journey · Behavioural analysis

04

Analytics & Digital Performance

Turning ecommerce and marketing data into practical actions.

GA4 · Google Search Console · Microsoft Clarity · Performance analysis · PPC & digital marketing · Product feeds · Google Merchant Center · Customer acquisition

05

Commercial Strategy & Growth

Using extensive commercial experience to improve profitability and support sustainable growth.

Commercial strategy · Pricing · Margin improvement · Product range · Category management · Supplier & vendor strategy · B2B development · Go-to-market · Growth planning

06

AI, Automation & Systems

Helping businesses understand where modern technology can improve processes, ecommerce and productivity.

Practical AI adoption · AI-assisted ecommerce workflows · Business & ecommerce automation · Systems integration · Process improvement · Operational efficiency

Sector specialism

Deep technology & systems integration experience

LSLS has extensive experience across consumer technology, gaming, PC hardware and systems integration.

This includes building and scaling systems integration businesses, developing product ranges, working with major technology vendors and distributors and understanding the commercial realities of the UK technology channel.

It gives LSLS specialist sector understanding, while the wider consultancy offering extends across ecommerce and online retail.

  • EbuyerOnline retail at scale, up to board-level commercial leadership
  • AlphaSyncSystems integration & gaming PCs, built and scaled
  • KryoShiftA live UK ecommerce brand, run day to day
  • TechVerseCurrent client: ecommerce consultancy for a B2B IT reseller

The experience behind LSLS

Built on more than two decades in technology and online retail

Our experience was built inside the UK technology channel: years at Ebuyer, one of the country’s largest online technology retailers, up to board-level commercial leadership, and building and scaling AlphaSync, its systems integration and gaming PC business.

We combine that with current, hands-on ecommerce work across Shopify, SEO, conversion optimisation, analytics, product data and AI, including running KryoShift, a live gaming PC brand, day to day, and ongoing ecommerce consultancy for TechVerse.

More about LSLS →

How LSLS works

Practical support, focused on results

  1. 01

    Understand

    Start by understanding the business, commercial objectives, existing performance and where the challenges or opportunities lie.

  2. 02

    Prioritise

    Identify the areas most likely to make a meaningful commercial difference, rather than an unnecessarily long list of recommendations.

  3. 03

    Deliver

    Work alongside owners, internal teams, agencies, developers and specialist partners to implement improvements.

  4. 04

    Measure

    Use commercial and digital performance data to understand what is working and where further improvements can be made.

Trusted by people across the technology industry

“Lee balances strategic direction with pragmatic business relations with leading players in the IT and consumer goods sectors. I would have no hesitation in recommending Lee for any business engagement.”
“Lee represents everything you need to know about passion, commitment, and getting the job done. Working with Lee was always a pleasure, and he consistently delivers on his promises.”
“Lee’s strong strategic and operational skills, combined with his deep understanding of the market, make him an exceptional professional.”
“His deep product and market knowledge, coupled with his forward-thinking approach, set him apart in the industry.”

FAQ

Common questions

What types of businesses does LSLS work with?

LSLS primarily works with technology, ecommerce and online retail businesses, from growing businesses through to established organisations looking to improve commercial or digital performance.

Do you only work with gaming and technology businesses?

No. Technology, gaming and systems integration are areas where LSLS has particularly deep experience, but the wider consultancy offering covers ecommerce, Shopify, commercial strategy, SEO, conversion, analytics and digital growth across online retail businesses.

Can you work alongside our existing team or agency?

Yes. LSLS can work directly with business owners and management teams or alongside existing ecommerce teams, marketing agencies, developers and specialist partners.

Do you provide hands-on support or just strategy?

Both. The approach is practical and focused on implementation. Depending on the project, LSLS can provide strategic direction, detailed recommendations and hands-on support to help get improvements delivered.

Can LSLS support a Shopify business?

Yes. Support can include ecommerce strategy, website optimisation, customer journey, conversion, SEO, analytics, product feeds, commercial strategy and growth planning.

Can you support B2B ecommerce?

Yes. LSLS has experience across both consumer and B2B ecommerce, including online strategy, customer journey, range, pricing, suppliers, operations and growth.

Let’s Talk

Whether you’re looking to improve an existing Shopify store, strengthen commercial performance, develop your B2B or ecommerce operation, or need an experienced outside perspective on your growth strategy, we’d be happy to have a conversation.

Telephone
07769 652643